There’s something undeniably magical about shoot day, when the months of product development and styling ideas finally bring the new collection to life. Last week, myself and an incredible team of super talented creatives took over a beautiful London location to shoot the brand new AW25 collection, and it was amazing. Although it was a little hectic at times (show me a photoshoot that isn't!), it was one of those days where everything just clicked and came together beautifully.
I'm lucky enough to have worked with this team before- there were a few new faces who brought even more talent to the project and it was an absolute joy to be a part of it. I wanted to show you a little behind the scenes peek at the creative chaos, the incredible team and of course a sneaky first look at some of the exciting new styles!
Shooting two pretty different capsule collections in one day is not mean feat, especially when you consider each one had multiple looks across two models! Enter the incredible Alex of Brand Image Digital, stylist extraordinaire, who took it all in her stride and created looks which were just perfect for each style. From elegant tailored pieces to more glam party looks, the shoot had it all- I only wish I could take it all home for my own wardrobe! Shout out to assistant Destiny too, who kept wardrobe in check- and beautifully steamed- throughout the day.
This is the fourth time I've worked with the amazingly talented Jade of Jade Alana Photography. What she captures from behind the lens is quite simply magical and this shoot was no exception. With the amazing styling, gorgeous models and a stunning location it already looks pretty good, but Jade always takes it to the next level with her talent and eye for detail. This time around she was assisted by Aiden, who ensured everything was perfectly lit.
